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Custom software and AI training for small businesses

Working tools.Working knowledge.

We build software around how your business already works, then teach your people to run it and to use AI well on their own. Fixed quotes. Plain answers.

Book a consult See workshops
  • Fixed quotes, never hourly
  • Builds in 2 to 3 weeks
  • Your team trained to run it

What we build

We build working tools. Here's what one looks like.

Custom software for small businesses: websites, internal tools, dashboards and automations. Every project gets a fixed quote and lands in weeks, not quarters.

How pricing works
A working demo — fictional data, real interface. Open it and click around. Yours runs on your work, not ours. All three demos

Every build ends with a walkthrough

We hand over the tool and show your team how to run it. That’s part of the build, not an add-on. For teams that want to go further with AI, we also run half-day workshops, from $2,500.

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What we do

Two ways to solve a practical problem.

We build

Websites, custom business tools, dashboards and automations, designed around how your business actually operates. By driving modern AI development tools with an experienced hand, we deliver in weeks what used to take quarters, at a price a small business can justify.

  • Websites that do more than sit there: booking, quoting, customer portals
  • Custom internal tools that capture how your business runs, before the one person who knows it retires
  • Automations that connect the software you already use
  • Data dashboards that show you your business at a glance

We teach

This part is personal. I’m a research scientist, and AI has changed what I can do in a day — including work I wouldn’t have attempted before. Nobody does long division by hand anymore; this is that kind of shift. Half a day of training on your team’s real work puts them on the right side of it.

  • Half-day and full-day workshops, on-site or remote
  • Practical curriculum: writing, analysis, research, and automation with AI tools
  • Follow-up support so the skills stick

About

Why Equipotential

Mars by day

By day I build AI tools that map minerals on Mars from spacecraft images. The habits carry over: claims get tested, results get measured, and you get an answer instead of hype.

Built for small business

No enterprise minimums, no six-month discovery phases. Clear scope, fixed quotes, working software.

In person or remote

Based in Tucson, so we can meet at your shop or office. Most of the work runs just as well over video, wherever you are.

About the name

An equipotential is a line where every point sits at the same level, like a contour on a map or a line in an electric field. Work arrives tangled, every task pulling its own way. We leave it level: a tool that runs, and a team that knows how to run it.

Pricing

Packages & pricing

Straightforward packages, straightforward prices. Every engagement starts with a free 30-minute conversation and a one-page fixed quote. No hourly billing, no surprises.

Training

  • AI Essentials Workshop

    $2,500 · half day

    Up to 12 people, at your workplace or remote. Hands-on with your team's real work — writing, analysis, research, everyday automation. Everyone leaves with a personal "what I'll do Monday" playbook.

  • AI Working Day

    $4,500 · full day

    The Essentials morning plus role-specific afternoon deep dives — and we build one real automation for your business together before we leave.

  • Team Enablement Package

    $7,500

    The full-day workshop, a custom AI playbook written for your business, and 30 days of follow-up support so the new skills actually stick.

Groups larger than 12: $150/person. Nonprofits and schools: 15% off.

Building

  • Websites

    from $3,500

    5–8 pages, custom design, mobile-first, built to bring in business — booking, quoting, and contact included. Delivered in 2–3 weeks.

  • Working websites

    from $5,500

    Everything above, plus one working system: online booking, a quote calculator, a customer portal, or lightweight e-commerce.

  • Custom tools & automations

    from $4,000

    Somebody at your company holds it all in her head — the pricing rules, the vendor quirks, the way the month actually closes. When she retires, that knowledge walks out with her. We build it into tools your team can use: internal tools, dashboards, and automations that connect the software you already have. Fixed quote after a free scoping conversation.

  • Maintenance

    $200 /month

    We keep your site or tool healthy: hosting, updates, small changes, priority response.

Every build includes a handoff walkthrough — about an hour, with the people who will use the tool.

Better together

Every workshop client gets $500 off their first build. Every build includes a free handoff training session. Tools your team can use — that's the whole point.

25% off

Founding clients

Our first three clients get 25% off any package — in exchange for an honest testimonial and permission to share your project as a case study. All three spots are open.

Get in touch

How it works

Three steps, one fixed price.

  1. Talk

    A free 30-minute conversation about what's slowing you down.

  2. Scope

    A one-page proposal: what we'll build or teach, when, and for exactly how much.

  3. Deliver

    Working software or a trained team, with follow-up to make sure it took.

Contact

Bring us a problem.

Tell us what's not working, or what you wish existed. We'll reply within one business day.

Prefer email? [email protected]